Marketing Inputs by Aid To Artisans

This information has been provided by Aid To Artisans (ATA) based on their experience of over three decades, in creating economic opportunities around the world through artisan enterprise development.

ATA, a US based nonprofit organization, works in partnership with local producers, suppliers, exporters, and NGOs from around the globe.  It has over the years provided technical assistance in product design and development, training in business skills and marketing that has enabled artisans to access markets. Their "maker to market" approach has helped producers design and sells products, and has also helped to integrate them into distribution systems that have enhanced long-term business viability and community-based artisan industry growth.

The sharing of this information and experience has been made possible by a grant from American Express, N. York.

This section has seven parts. Each part can be viewed individually or as a continuum – depending on the organisations requirements.



Costing & Pricing for Export 
Expectations of Export Markets - Are You Ready? 
Export Distribution Channels 
Export Marketing Plan 
Financial Planning 
Product Development Strategies & Export Product Lines 
Production Capacity & Quality Control 
US Trade Shows 







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